POPAI Forum 05.03.2017

Halle 3 / Stand E36

Foto: Benjamin Brüser

Moderation: Benjamin Brüser

Uhrzeit

Titel

Referent

10:00-11:00 Uhr

POPAI do Brasil - Greeting and Presentations

N.N.

Foto:

11:30-12:00 Uhr

Emotional Shopping: People love People

  • Translate Neurosience to PoS activities
  • Interact with consumers senses
  • Less is more: Digital instore Marketing

Frank Rehme, gmv Team

Foto: Frank Rehme

12:00-12:15 Uhr

"SHOP!"

Steven Weiss, SHOP! USA

Foto: Steven Weiss

12:15-12:45 Uhr

„Why Absen LED displays in the retail market?“

Elisabet Esplà Capdevila, Absen GmbH

Foto: Elisabet Esplà Capdevila

12:45-13:15 Uhr

"Understanding the impact of Convenience Retail Display in the UK"

POPAI UK and HIM Research and Consulting have partnered on a trial to evaluate display in convenience retail. With more than 20 percent of grocery sales going through convenience it is now essential to optimise display investment. Initial findings highlight the value of future learnings to both brands and retailers.

Martin Kingdon, Point of Purchase Advertising International (POPAI), UK and Ireland

Foto: Martin Kingdon

13:15-13:45 Uhr

Sensory marketing: How to enchant the customer?

  • environment, emotion
  • How the 5 senses appeal to consumption?
  • How technologies and digital entertain customers?
  • the best technologies and digital solutions to enhance the customer experience
  • physical emotions in a digital World

Wojciech Grendziński und Joanna Langer, IMS S.A. Poland

Foto: Wojciech Grendziński und Joanna Langer

13:45-14:15 Uhr

Holographic Displays

Vorstellung holographische Displays am PoS, Erklärung der innovativen Bildsprache und 3D Animationen, Darstellung der verschiedenen Varianten und Möglichkeiten, Feedback Kunden und Handel, Ausblick auf die nächste Generation.

Martin Rupp, HOLOCO GmbH

Foto: Martin Rupp

14:15-14:45 Uhr

FUTURE CITY – a sphere of retail experience and digital communication

  • Effects of digital change on local stores and inner cities
  • Approaches to save the vitality of inner cities
  • Creating shopper experience in an inner city sphere of digital communications

Kathrin Mussmann, Future Retail Init UG

Foto: Kathrin Mussmann

14:45-15:15 Uhr

Psychology & Design - Can one benefit the other?

In this presentation consumer psychologist Kate Nightingale will dive into how consumer mind works and how to apply that understanding to retail design to create engaging and commercially effective environments.

Kate Nightingale, Style Psychology Ltd.

Foto: Kate Nightingale

15:15-15:45 Uhr

Trends and Innovations

15:45-16:15 Uhr

"Virtual Reality for consumer research"

Wenda shares insights how Virtual Reality can change the way (instore) consumer research is done. A presentation filled with cases of A-brands and formulas for inspiration.

  • The effect of POS material measured in VR
  • The effect of a new store design measured in VR
  • A new entrance already measured before building

Wenda Kielstra, Consumatics

Foto: Wenda Kielstra, Consumatics

16:30 Uhr

Bekanntgabe der Gewinner des Global Awards

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