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Dossier: Modern Shopping
It doesn´t matter whether it´s a fashion brand store or the service counter - with the presentation of goods it´s delighting the customer that counts.
Here we show some examples from different branches:
Are sales counters with personal service experiencing a renaissance? If it’s true that greed is not good anymore, retailers can score with service and advice. In recent years in food retail the self-service areas were increasingly expanded at the expense of sales counters. Both have their place – this could now be the slogan. - Welcome to the service counter
Brand names arouse emotions and wishes. In the racks at retailers however many competing brands are placed side by side. This is why manufacturers open their own stores, where their own brand is properly featured. Brand displays at a department store or at a speciality store are their little brothers. German outdoor specialist Vaude capitalizes on both concepts side by side. - Shop design: retailers benefit from the image of a brand
On March 18, 2010 premium fashion brand Schumacher opened its first Shop-in-Shop in Würzburg. Eliane-Moden (Eliane Fashion Boutique) expanded its 100 square meter store by an additional 60 square meters, where exclusive Women’s outerwear by Dorothee Schumacher is now being presented. - Exclusive fashion brand in a fashion shop in Würzburg