26.02.2011

EuroShop 2011 – as highly demanded as ever! Here you see some impressions and visitor voices of the first day of the trade fair. We also talk to a brazil delegation and ask them about their objectives for this years fair visit.

The EuroShop is the most important industry event for
anyone who works in the retail industry. Now it is time again: Approximately 100,000 trade visitors are expected to visit the fair in Düsseldorf which runs from Febuary 26th until March 3rd. The number one topic this year: environmental protection and sustainability. And the companies have come up with quite a lot.

EuroShop talked to Rick Chavie, NCR

EuroShop talked to Rick Chavie, Vice President Marketing of NCR. He explained a new way of business between consumers and retailers. Rick Chavie also pointed out the benefits consumers and retailers can receive with this new way of 'converged retailing'. The new solution NCR offers to realize is called 'c-tailing'.