Blue Yonder GmbH

Ohiostr. 8, 76149 Karlsruhe

Telefon +49 721 3831170
Fax +49 721 38311769


  • Halle 6 / I72
 Interaktiver Hallenplan


EuroShop 2017 Hallenplan (Halle 6): Stand I72


EuroShop 2017 Geländeplan: Halle 6


Kerstin Bastian



Dr. Stefan Sandulescu



Michael Klausmeyer



Unser Angebot


  • 07  Retail Technology
  • 07  Retail Technology
  • 07.02  Business Analytics
  • 07.02.06  Preisoptimierung


Unsere Produkte

Produktkategorie: Retail Technology

Replenishment Optimization

Blue Yonder Replenishment Optimization is a predictive application that allows automated store replenishment, reducing out-of-stock rates by up to 80% without increasing waste or inventory. The solution is based on accurate and granular order forecasts, enabling a weighted optimization of waste levels and product availability, while reducing unnecessary manual interventions.
Replenishment Optimization can translate a retailer’s business strategy into thousands of daily replenishment decisions and is highly scalable across thousands of products and hundreds of locations. The solution delivers order proposals for weeks in advance, freeing up the retailers’ time to deliver their brand promise and meet changing customer expectations.

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Produktkategorie: Retail Technology

Price Optimization

Blue Yonder Price Optimization is a predictive application that delivers retailers optimized pricing decisions for every product, while improving revenue and margins by over 5%. Ready for automation and scale, the solution measures the relationship between price changes and customer demand and allows the incorporation of a retailer’s business strategy. Considering competitors’ prices and other factors, such as weather or inventory levels, the solution rapidly reacts to changes in the market and adjusts prices automatically, for each product and store. Price Optimization serves a retailer’s greater pricing strategy, providing a measurable impact and return on investment in a short period of time.

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Blue Yonder’s Technology Delivers Improved Product Availability for Morrisons With Shelf Gaps Down 30%

Blue Yonder, the leading provider of artificial intelligence and machine learning applications for retail, today announces that it has partnered with Morrisons to optimize replenishment and automate ordering of 26,000 ambient and long-life product SKUs in all its 491 stores. The Morrisons team have worked with Blue Yonder to use its technology to improve product availability. The ordering system is simpler, easy to use and is reducing shelf gaps by up to 30%.

The Blue Yonder Replenishment Optimization technology automatically analyzes sales data and other data sources from Morrisons and combines this with external data such as weather forecasts and public holidays. Through the automated analysis of data, the system can predict the level of demand down to the individual product and store location. Blue Yonder’s technology then fully automates ordering per store and per product.

Blue Yonder’s Replenishment Optimization uses cloud technology, making it capital-light and highly scalable. Using machine learning technology, the system learns as it goes and can use a vast and complex amount of data to make highly accurate ordering decisions.

The benefits of the system are multiple. Read more in the press release.

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EuroShop 2017 – Retail’s next big thing: Artificial Intelligence

EuroShop 2017 in Düsseldorf was five days of stimulating discussions and lots of interest in our machine learning solutions.

Blue Yonder was among the 2,369 exhibitors from 60 countries at the world’s largest trade show for retail technology and shop design where we presented our groundbreaking solutions to some of the 113,000 visitors. Every three years, all the exclusive and big names in retail come together at retail’s most important information and communication platform for decision makers. This also held true for 2017 with the show celebrating its 50th anniversary year.

Omnichannel retail is the future
Tailored omnichannel solutions and creating emotional connections in the in-store shopping experience were the most talked topics at the show and in the forums. The industry is continuing to invest in online retail to boost their Brick&Mortar stores. Meanwhile, competition with online shops is driving retail to create more attractive stores while also linking retail shops with online to foster new retail and design concepts.

Brick&Mortar retail is the immense potential of omnichannel business models and data analysis seriously. The consistent use and evaluation of data gives rise to many innovations to improve the customer journey while connecting online and offline worlds create one unrivaled experience.

Tech Trend: The Rise of Artificial Intelligence
In the retail technology exhibition halls, the retail industry showed a clear interest for data analysis and usage. Exhibitors included providers of Artificial Intelligence for merchandise planning and price optimization to software for branch management and online-to-offline shopping carts. This year showed a shift from Big Data to Artificial Intelligence. Many sales forecasting systems are already built on Artificial Intelligence. The combination of algorithms and neural networks are becoming more powerful and the forecasts increasingly accurate. Optimizing prices, assortments and logistics with machine learning is now on the agenda. In short: digitalization has arrived and has become established as one of the most important core processes in retail.

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Über uns


Blue Yonder. Best decisions, delivered daily.

Blue Yonder is the leading provider of cloud-based predictive applications for retail. 

Every day, we deliver decisions to our customers that boost revenues, increase margins and enable rapid responses to changing market dynamics.

Our replenishment and pricing solutions are driven by sophisticated machine learning
algorithms, developed by one of the largest teams of PhD-level data scientists in retail. 

Founded in 2008 in Karlsruhe, Germany, by ex-CERN scientist Professor Michael Feindt, Blue Yonder now operates in both Europe and the United States. 

We are backed by leading private equity firm Warburg Pincus and the Otto Group and established the Data Science Academy, in 2014, to provide businesses with relevant data science know-how for retail. 

Blue Yonder has been awarded, among many others, the Gartner Cool Vendor Award 2015, the Experton Big Data Leader Award 2016 and the BT Retail Week Technology Award.

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Retail Technology