Blue Yonder GmbH

Ohiostr. 8, 76149 Karlsruhe

Telefon +49 721 3831170
Fax +49 721 38311769


  • Halle 6 / I72
 Interaktiver Hallenplan


EuroShop 2017 Hallenplan (Halle 6): Stand I72


EuroShop 2017 Geländeplan: Halle 6


Kerstin Bastian



Dr. Stefan Sandulescu



Michael Klausmeyer



Unser Angebot


  • 07  Retail Technology
  • 07  Retail Technology
  • 07.02  Business Analytics
  • 07.02.06  Preisoptimierung


Unsere Produkte

Produktkategorie: Retail Technology

Replenishment Optimization

Blue Yonder Replenishment Optimization is a predictive application that allows automated store replenishment, reducing out-of-stock rates by up to 80% without increasing waste or inventory. The solution is based on accurate and granular order forecasts, enabling a weighted optimization of waste levels and product availability, while reducing unnecessary manual interventions.
Replenishment Optimization can translate a retailer’s business strategy into thousands of daily replenishment decisions and is highly scalable across thousands of products and hundreds of locations. The solution delivers order proposals for weeks in advance, freeing up the retailers’ time to deliver their brand promise and meet changing customer expectations.

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Produktkategorie: Retail Technology

Price Optimization

Blue Yonder Price Optimization is a predictive application that delivers retailers optimized pricing decisions for every product, while improving revenue and margins by over 5%. Ready for automation and scale, the solution measures the relationship between price changes and customer demand and allows the incorporation of a retailer’s business strategy. Considering competitors’ prices and other factors, such as weather or inventory levels, the solution rapidly reacts to changes in the market and adjusts prices automatically, for each product and store. Price Optimization serves a retailer’s greater pricing strategy, providing a measurable impact and return on investment in a short period of time.

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OTTO uses Blue Yonder to Increase Customer Demand Through Improved Delivery Times

The multichannel retailer, OTTO, offers its customers more than 2.2 million items from 6,000 brands in its online shop, This includes items from its select partner retailers. OTTO uses Blue Yonder’s machine-learning solutions for accurate demand forecasts of its own products and has been doing so for several years. It has now expanded its use of Blue Yonder’s machine learning solution to goods from its partner retailers, providing automated replenishment across all products.
Read more in our recent press release.

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Blue Yonder Relies on Microsoft Azure for the Best Retail Decisions

The specialist for artificial intelligence in retail is using Microsoft’s global cloud platform to advance its international growth.
Read more in our recent press release.

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Artificial Intelligence and Machine Learning – the new Era in Retail?

Artificial Intelligence and Machine Learning are quickly becoming a key priority for innovative Retailers looking to secure a competitive advantage in 2017. But what are they exactly? How mature is the technology? The modern customer expects a consistent Customer Experience and demand their products right here, right now, but retailers are struggling to adapt. Current omnichannel concepts makes replenishment and competitive pricing strategies increasingly complex.

Is Artificial Intelligence the magic bullet to overcome this?
In this three-part podcast, we showcase the benefits of the technology and use practical examples from Blue Yonder’s customer base to explain exactly what Artificial Intelligence and Machine learning are. Listen how Artificial Intelligence can be integrated into any retail strategy to directly benefit retailers looking to remain competitive in 2017.

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Über uns


Blue Yonder. Best decisions, delivered daily.

Blue Yonder is the leading provider of cloud-based predictive applications for retail. 

Every day, we deliver decisions to our customers that boost revenues, increase margins and enable rapid responses to changing market dynamics.

Our replenishment and pricing solutions are driven by sophisticated machine learning
algorithms, developed by one of the largest teams of PhD-level data scientists in retail. 

Founded in 2008 in Karlsruhe, Germany, by ex-CERN scientist Professor Michael Feindt, Blue Yonder now operates in both Europe and the United States. 

We are backed by leading private equity firm Warburg Pincus and the Otto Group and established the Data Science Academy, in 2014, to provide businesses with relevant data science know-how for retail. 

Blue Yonder has been awarded, among many others, the Gartner Cool Vendor Award 2015, the Experton Big Data Leader Award 2016 and the BT Retail Week Technology Award.

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Anzahl der Beschäftigten





Retail Technology