POPAI Forum 06.03.2017

Halle 3 / Stand E36

Foto: André Dahms

Moderation: André Dahms

Uhrzeit

Titel

Referent

10:30-11:00 Uhr

Optimized Customer Journeys with Proximity Solutions

Tanja Kruse Brandao, Smart Media Alliance

Foto: Tanja Kruse Brandao

11:00-11:30 Uhr

Boost your training impact with brain based learning

Wouter van der Ley und Maarten de Haan, Blue Ocean Company

Foto: Wouter van der Ley und Maarten de Haan

11:30-12:00 Uhr

"The integrated customer journey comes alive"

Michel van Tongere, SVT Branding + Design Group

Foto: Michel van Tongere

12:00-12:15 Uhr

"SHOP!"

Steven Weiss, SHOP! USA

Foto: Steven Weiss

12:15-12:45 Uhr

Store of the Future

Franks’ presentation will give you guidance in the new retail reality.

  • Are physical retail environments still viable?
  • How to make the movement from point of sale to point of engagement.
  • How to transform transactional retail environments into attractional retail environments.
  • What are the areas of expertise and experiences retailers  have to invest in?

Frank Quix, Q&A NL

Foto: Frank Quix

12:45-13:15 Uhr

Experience per Squaremeter

  • How do I become a relevant retailer for customers?
  • What is the success formula of outstanding retail concepts?
  • How do shops and shopping center become a shopping destination?

Nicole Srock Stanley, dan pearlman

Foto: Nicole Srock Stanley

13:15-13:45 Uhr

European POS-Trends

  • What is the success formula of outstanding retail concepts?
  • How do shops and shopping center become a shopping destination?

Markus Weißgerber, STI Group

Foto: Markus Weißgerber

13:45-14:15 Uhr

 "Chances, Roles and Rules on Value Creation in Networks"

Rüdiger Hagedorn,The Consumer Goods Forum

Foto: Rüdiger Hagedorn

14:15-14:45 Uhr

Customer Behavior in digital World

Digital revolution has changed the consumer journey. In this presentation you will learn how you can use two most powerful digital platforms (Google & Facebook) to understand consumer behaviour, how is smartphone usage disrupting TV content consumption and how to cope with that phenomenon. Also, the presentation will explain how can you get big data about your target group within the few clicks. The presentation will show how there's still a strong dependency between online product research and offline shopping and how retail stores still play a major role.

Dalibor Sumiga, Promosapiens

Foto: Dalibor Sumiga

14:45-15:15 Uhr

Trends and Innovations

15:15-15:45 Uhr

TBA

Jann Eicker, Saatchi & Saatchi GmbH

Foto: Jann Eicker

15:45-16:15 Uhr

Competetive Intelligence via Crowdsourching

Konkurrenz- und Wettbewerbsbeobachtung ist ein zentrales Element im schnelllebigem und zunehmend digitalisierten Handel geworden. Sowohl Händler als auch Industrie stellen sich heute der Herausforderung unmittelbar of Aktionen des Wettbewerbs reagieren zu müssen. Ein kontininuerliches Preismonitoring und Regalanalysen (Share-of-Shelf) ist hier das A und O. Der Vortrag beschreibt innovative Ansätze zur Echtzeit-Datenerhebung im Handel und gibt Beispiele für den Einsatz zur optimierenden Steuerung der eigenen Aktivitäten.

Dr. Robert Lokaiczyk, appJobber

Foto: Dr. Robert Lokaiczyk

16:15-16:45 Uhr

Emotional Shopping: People love People

  • Translate Neurosience to PoS activities
  • Interact with consumers senses
  • Less is more: Digital instore Marketing

Frank Rehme, gmv Team

Foto: Frank Rehme

16:45-17:15 Uhr

Digital und Content Strategie

André Dahms - digital expert

Foto: André Dahms

Weitere Veranstaltungen im POPAI Forum

Das Rahmenprogramm der EuroShop 2017 in der Übersicht