POPAI Forum 07.03.2017

Halle 3 / Stand E36

Foto: Dr. Gerd Wolfram und Benjamin Brüser

Moderation: Dr. Gerd Wolfram, CEO IoT Innovation & Consult und Benjamin Brüser




10:30-11:00 Uhr

How to increase customer loyalty by light installations

What is the new technology OSRAM EINSTONE?

  • Solving the problem of battery-powered beacons
  • Various use cases such as loyalty & couponing

Dr. Christoph Peitz und Stefan Bergler, OSRAM GmbH

Foto: Dr. Christoph Peitz

11:00-11:30 Uhr

Retail killed the TV Star - Wie intelligente Omnichannel-Handelswerbung die klassische TV Werbung in Frage stellt

Dr. Klaus Holger Kille, Brand Logistics.NET GmbH

Foto: Dr. Klaus Holger Kille

11:30-12:00 Uhr

"STORETELLING  - Brand spaces where shoppers become buyers"

The two industries looks similar although they are two different cultures and organisations.

Edward Lee Tchai, Tchai International

Foto: Edward Lee Tchai

12:00-12:15 Uhr


Steven Weiss, SHOP! USA

Foto: Steven Weiss

12:15-12:45 Uhr

"Case Study Benefit / International and global project"

Laurent Frayssinet, MEDIA 6

Foto: Laurent Frayssinet

12:45-13:15 Uhr

Case Study: Mister Spex

Online goes Offline: How did Mister Spex make the leap into the stationary trade and what is the formula for successful retail concepts?

Volker Katschinski, dan pearlman

Foto: Volker Katschinski

13:15-13:45 Uhr

"Technology and Marketing"

Claus Adams, Cheil Germany GmbH

Foto: Claus Adams

13:45-14:15 Uhr

GfK Future Buy - Digital Shopping Behaviour across Channels, Markets and Categories

GfK FutureBuy is one of the world's largest and longest running global studies into shopper behaviour, with 25+ markets and more than 15 categories. In this session we will compare digital shopping behaviours across countries and categories to determine the common themes and implications for shopper marketers.
Topics covered may include:omnichannel shopping behaviour, changing touchpoints and purchase journeys, digital and mobile device use in shopping process, and mobile payments.

Norrelle Goldring, GfK Australia

Foto: Norrelle Goldring

14:15-14:45 Uhr

Retail2020- What needs to be done NOW

Benjamin Brüser, BR-AIN Brüser Architektur & Innovation

Foto: Benjamin Brüser

14:45-15:15 Uhr

"Must See" Innovations: A Collection of the Best for 2017

Technology is changing the world of retail staggeringly fast and experts predict that the next five years will bring more change than we’ve seen in the last 100. Sit back and enjoy a lightning quick tour of the most progressive ways that retailers and brands are using breakthrough technology and innovative ideas to create engaging shopper experiences. We will share the latest trends and bring them to life through the best examples of emerging retail ecosystems operating at the highest levels of innovation.

Nick Jones, Arc

Foto: Nick Jones

15:15-15:45 Uhr

Shopper Validated Display

ROI Light is a proprietary pretest tool that evaluates which of several display options most appeals to target shoppers and has the potential to deliver the highest sales uplift. It also generates valuable insights into the shopper’s view of the category and brand. A tailored consumer panel also responds to an online survey about whether the design is suited to the target group and would encourage it to stop and browse or buy.

Claudia Rivinius, STI Group

Foto: Claudia Rivinius

15:45-16:15 Uhr

Retail Experience New York City

  • Report of new Retail Trends in NYC                                                                            
  • Comparison between Europe and US                                                                              
  • Amazing Example of Shopper Experience

Frank Rehme, gmv Team

Foto: Frank Rehme

16:15-16:45 Uhr

Open Monitor- revolutionises known standards in the advertising market and sets new benchmarks for expiry and qualitycontrols

Michael Scholtysek, Global Innovations Germany GmbH & Co. KG

Foto: Michael Scholtysek

16:45-17:15 Uhr

Herausforderungen für die digitale Transformation

André Dahms - digital expert

Foto: André Dahms

Weitere Veranstaltungen im POPAI Forum

Das Rahmenprogramm der EuroShop 2017 in der Übersicht