NuBON GmbH & Co. KG

NuBON Wins WASGAU – Entry into Food Retailing

Independent food retailer introduces digital customer loyalty services from NuBON

Hamburg, February 7, 2014: NuBON has gained the food retailer WASGAU Produktions & Handels AG as a new partner. The regional food retail company will introduce digital receipts and mobile couponing through NuBON. Customers will then be able to use the digital services in the total of 90 WASGAU supermarkets and hypermarkets in the Rhineland-Palatinate, Baden- Württemberg, Hesse regions as well as in the Saarland. Go-live is scheduled for spring 2014.

Stepping into the digital future without losing one's own roots The regional leader in terms of food retail companies, based in Pirmasens, Germany, also has its own in-Group production plants in the form of the WASGAU butcher’s shop and bakery. “Besides having high quality standards and a wide choice of products, WASGAU stands out in particular for its consistent customer focus and comprehensive range of services. This includes a high capacity for innovation and adaptation. In NuBON, we have found the ideal partner for responding to customers’ needs and for breaking new ground in the area of digital customer services”, says Gerhard Büchner, head of IT at WASGAU Produktions & Handels AG.

Added value for the customer This is what the collaboration will mean for WASGAU customers: In the future, upon request, they will receive their digital receipts directly onto their smartphone and can manage them there. This means that paper receipts will no longer be mislaid and customers will have an improved overview of their expenditure while also protecting the environment by dispensing with printed till receipts. A prerequisite for this is that the customer has installed the free NuBON app (available for iOS and Android) on his/her smartphone. The customer can then use the different NuBON functions and enjoy the various benefits. These also include mobile coupons, which unlike paper coupons, can also be redeemed using the customer’s smartphone. NuBON’s system partner and couponing specialist, acardo, will be in charge of integrating the mobile coupons from WASGAU and will also look after coupon clearing.

Entry into food retailing With this collaboration, it will be possible for the first time for food retail customers to use NuBON for the purchase of everyday products. “We are delighted to have another strong and innovative partner by our side and to thus be able to expand our diversity in terms of sectors”, says Norbert Gödicke, Managing Director of NuBON. Prior to this, companies from the textile and shoe retail sectors as well as from the petrol station market had decided in favour of NuBON. 

Press contact
NuBON GmbH & Co. KG
Alexandra Fahl
Am Stadtrand 52
22047 Hamburg, Germany
T: +49 40 8819022-41
E: presse@nubon.com