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Retail Technology

HELLA Aglaia Mobile Vision GmbH

Ullsteinstr. 140, 12109 Berlin
Telefon +49 30 2000429-0
Fax +49 30 2000429-109


EuroShop 2020 Hallenplan (Halle 6): Stand A17


EuroShop 2020 Geländeplan: Halle 6


Fritz Lembke

Head of Sales

+49 (0) 30 2000 429 - 541


Tilman Schwarze

Head of Sales Retail North America

+49 (0) 30 2000 429 - 142


Heiko Suwalski

Sales Manager Retail Europe

+49 (0) 30 2000 429 - 506


Thomas Fehn

Product Management People Sensing

+49 30 2000 429-810


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  • 07  Retail Technology
  • 07.14  Überwachungsanlagen
  • 07.14.02  Kundenfrequenzmessung

Unsere Produkte

Produktkategorie: Kundenfrequenzmessung

NEW: Configuration & Monitoring Service Tool "PS.Platform"


With our new IoT platform, HELLA Aglaia offers system integrators and shop operators straightforward, standardized access to their data. The Configuration & Monitoring service tool allows you to manage sensors remotely. The Data Visualization tool breaks down even the most complex data into clear representations, providing insights at a glance.

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Produktkategorie: Kundenfrequenzmessung


In combination with an IP camera, the PS.C1 can analyze anonymous data to determine the number of people in the visible area, as well as their age and gender. It combines industrial system-on-a-chip techno­logies with state-of-the-art AI analysis.

This combination enables complex evaluations of demographic features on a tiny terminal device in real time – all in compliance with current data protection regulations.

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Produktkategorie: Kundenfrequenzmessung


The APS-90E combines a smart, highly dynamic stereoscopic camera with enough on-board computing power to pack precise image processing and feature-rich application software into an updated, sleek design. Also available as an outdoor-version

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Produktkategorie: Kundenfrequenzmessung


he APS-180E boasts an intelligent, highly dynamic stereoscopic camera outfitted with precise image processing and feature-rich application so ware. As direct successor of the APC-180, it’s designed to be compatible with existing set-ups in both form and size.

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16 Jan 2020

HELLA Aglaia expands People Sensing division with strategic acquisition of start-up Pyramics

Berlin (October 22, 2019) – Berlin technology firm HELLA Aglaia Mobile Vision GmbH, one of the leading developers of intelligent visual sensor systems, has acquired the start-up company Pyramics. The addition of Pyramics will enhance the software specialist’s leadership in people counting and extend its portfolio with deep learning technologies.

Pyramics is the developer of an optical sensor designed to detect age, gender and behavior of people in shops or at events. Thanks to artificial intelligence (AI), the mono camera system allows for precise image evaluation in an anonymized form. The gathered information can be fed into an analysis platform also developed by Pyramics.

Through its People Sensing division, HELLA Aglaia has been producing and distributing high-precision people counting devices for public transport and retail for more than ten years. So far, the business unit successfully relied on the use of stereo camera systems. Two cameras can detect surface geometries and compensate for light disturbances, resulting in a highly accurate coverage and analysis of their field of vision. However, not every people counting use case requires this level of detail. Moreover, the intelligent deep learning algorithms of the mono camera system are capable of reliably evaluating even low-resolution image material.

In deep learning image analysis, a software learns to detect people and objects and how to differentiate them from their surroundings using sample images. By training a neural network, the detection algorithms deliver fast and precise results, and even compensate for optical deviations and improper image quality.

With the acquisition of the Pyramics technology, HELLA Aglaia is well-positioned for the future: “We are pleased to be able to diversify the application options of our products from now on. With the new analysis platform, our customers will also benefit from a bespoke solution package for people flow analysis, making us a one-stop-shop for both hardware and software,” says Matthias Nerling, Head of People Sensing at HELLA Aglaia.

The new technology is already in use at HELLA Aglaia and was first applied in a project on the intelligent detection of seat occupancies in public transport, which successfully launched in September.

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Über uns


HELLA Aglaia Mobile Vision GmbH is a full subsidiary of HELLA GmbH & Co. KGaA and is one of the leading global developers of intelligent visual sensor systems. The result of many years of experience, our expertise in mono- and stereo-camera systems, image processing and software programming makes possible the development of innovative industrial solutions and highly effective products for driver-assistance systems, electromobility and people counting. Many of our products set international standards and open completely new application possibilities and future opportunities.