aifora, a leading provider of intelligent pricing software, was mentioned as a Representative Vendor in Gartners 2019 Market Guide for Unified Price, Promotion and Markdown Optimization (UPPMO) Applications(1).
According to Gartner, “Price optimization, while largely accepted as a requirement for doing business, has reached a point where AI and advanced analytics are required to price strategically and in a unified manner.” Gartner further goes on to say that, “There is no more time for delay, retailers must automate pricing to be responsive to business needs, market dynamics and customers.”
“We believe our inclusion as a Representative Vendor in the Gartner Market Guide for UPPMO Applications confirms why leading European retailers trust aifora to optimize and automate their pricing processes,” states Thomas Jesewski, Co-Founder & CEO of aifora. “Our aim is to enable retailers of all sizes to data-drive their business and we are certain that AI and advanced analytics are essential for retailers to remain competitive.”
(1) Gartner, Inc. “Market Guide for Unified Price, Promotion and Markdown Optimization Applications ” by Kelsie Marian, Robert Hetu, July 11, 2019.