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inVRsion s.r.l.

Via Gian Battista Vico, 42, 20123 Milano
Italy

Hall map

EuroShop 2020 hall map (Hall 11): stand E09

Fairground map

EuroShop 2020 fairground map: Hall 11

Contact

Paolo Mossa

Global Sales Director

Phone
+39 340 7274984

Email
p.mossa@invrsion.com

Visit us

Hall 11 / E09

16.02.2020

Topic

all-day

Experience inVRsion's ultra-realistic Virtual Reality

Meet us at  Hall 11 E09 and experience the hyper-realism of our VR simulation!
Secure your slot for a free VR demo live at our stand, here:
https://invrsion.com/invrsion-euroshop2020

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17.02.2020

Topic

all-day

Experience inVRsion's ultra-realistic Virtual Reality

Meet us at  Hall 11 E09 and experience the hyper-realism of our VR simulation!
Secure your slot for a free VR demo live at our stand, here:
https://invrsion.com/invrsion-euroshop2020

More Less

18.02.2020

Topic

all-day

Experience inVRsion's ultra-realistic Virtual Reality

Meet us at  Hall 11 E09 and experience the hyper-realism of our VR simulation!
Secure your slot for a free VR demo live at our stand, here:
https://invrsion.com/invrsion-euroshop2020

More Less

19.02.2020

Topic

all-day

Experience inVRsion's ultra-realistic Virtual Reality

Meet us at  Hall 11 E09 and experience the hyper-realism of our VR simulation!
Secure your slot for a free VR demo live at our stand, here:
https://invrsion.com/invrsion-euroshop2020

More Less

20.02.2020

Topic

all-day

Experience inVRsion's ultra-realistic Virtual Reality

Meet us at  Hall 11 E09 and experience the hyper-realism of our VR simulation!
Secure your slot for a free VR demo live at our stand, here:
https://invrsion.com/invrsion-euroshop2020

More Less

Our range of products

Product categories

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.01  Shop architecture and store design

Shop architecture and store design

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.04  In-store navigation
  • 07  Retail Technology
  • 07.01  Omnichannel/E-Commerce solutions
  • 07.01.03  Online shop systems/platforms
  • 07  Retail Technology
  • 07.05  Merchandise management (ERP)
  • 07.05.04  Space management software, category management

Space management software, category management

Our products

Product category: Shop architecture and store design

Virtual Reality for store design and remodeling

We recreate your existing or future store with incredible realism through Virtual Reality, assuring architectural and branding conformity with the store of reference and simulating audio and lighting. We simulate retail spaces of any kind and size: from proximity stores to huge malls, from away-from-home environments to luxury shops.

We remodel layouts and simulate any in-store activities, from the positioning and validation of POS material and extra displays, to communication in store and promotional activities.

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Product category: In-store navigation

In-store navigation through immersive Virtual Reality

We simulate any kind of stores, products and the shopping experience through immersive Virtual Reality.
Environments can be “navigated” in real-time by the user, products are interactive and elements are customizable.
With the integration of our technology with biometric and neuroscientific devices like eye tracking, GSR and EEG, we also enable our clients to study store layouts and shoppers’ in-store navigation, in order to validate different flow and merchandising solutions.

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Product category: Space management software, category management

SaaS platform for space allocation and category management

Through our SaaS platform ShelfZone, our clients can conduct space allocation and category management activities. They can manage store layouts, edit planograms and import them from external space allocation software, set product categories and assign KPIs and performance charts. The category and in-store projects can be then showcased within stunning Virtual Reality simulations, avoiding any impact on physical stores, preventing wrong implementations and accelerating the go-to-market only of the already validated options.

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Product category: Online shop systems/platforms

A new shopping and brand experience with v-commerce

V-commerce will be the natural evolution of e-commerce, an innovative way of shopping through Virtual Reality, that will reinvent the purchase experience and become the most innovative digital entertainment system of the new century.
Merging the widespread presence and speed of e-commerce with the emotional feelings of brick-and-mortar, it will enhance the product and brand identity, empower the shopping experience, and bring back impulse buying.

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About us

Company details

inVRsion develops ultra-realistic, immersive Virtual Reality simulations for CPG Industry and Retail.
Through its enterprise software ShelfZone®, inVRsion recreates stores of any kind and size, remodels layouts and simulates in-store activities before physical implementation, such as category management projects validation, new product pack testing, as well as communication, POS material and extra displays contextualization.
inVRsion's simulations are so realistic that even shopper research can be conducted. Biometric and neuroscientific devices can be integrated for even deeper shopper insights.
inVRsion also provides an enterprise-level 3D product digitization service, empowered and optimized by a patented system based on AI and Computer Vision.
Store virtualization and products digitization are the main pillars of the v-commerce solution inVRsion is already working at, that will revolutionize the shopping and brand experience.

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Company data

Area of business
  • Shopfittings, shop furnishings, store design & visual merchandising
  • Retail technology

Company information as a PDF file